West Lincoln Santa Claus Parade | Township of West Lincoln

The Township is thrilled to present A Very Country Christmas: the 36th annual West Lincoln Santa Claus Parade. Join us on Saturday, November 28, 2026, at 5 p.m. for this fun holiday celebration.

Get involved! Apply as a parade entry, become a volunteer or sponsor. Learn how below.

History of the parade

The first Santa Claus Parade held in West Lincoln occurred in 1990 and has been a highly anticipated event since. Over the years, the amount of floats and parade attendees grew exponentially, and route variations were taken in stride to accept the growth of this small town parade.

Dave Willis, the long-time Committee Chair, passed away suddenly in late 2019, but the remaining Committee members persevered to put on a beautiful Parade in his honor that year.

In 2020, a brand new group of Parade Committee volunteers stepped forward to take a hold of the reins and keep the parade on the same esteemed course it has been on for the past several decades. One of the Committee’s first major decisions was to rename the parade the “West Lincoln Santa Claus Parade.”

Planning and execution of the West Lincoln Santa Claus Parade event formally transferred to Township Staff beginning in 2024.

Parade route

The parade will start at 5 p.m. from the West Lincoln Community Centre, travelling east on West Street, south on Regional Road 20 and concluding at the corner of St. Catharines Street and Industrial Park Road.

Parade day details

Set up for parade entries begins at 3 p.m. in the West Lincoln Community Centre (177 West St., Smithville) parking lot and surrounding area.

Parade entries must be completely set up by 4 p.m.
Road closures begin at 3:30 p.m.
Parade starts at 5 p.m. sharp
Parade ends at Industrial Park Rd.

Parade entries

Applications are now open! Complete the online form before Friday, November 6, and submit the required insurance documentation before 4 p.m. on Friday, November 13. Learn more in the 2026 Rules and Regulations and Waiver.

Parade Entry Form

Become a volunteer

We're looking for volunteers to help with day of event duties. Please note that most positions will require long periods of standing.

Traffic Control Volunteers will provide traffic protection and control measures at the low risk areas of the road closure plan. Barricades and barrels will be at each location to assist with stopping traffic.
Volunteer Parade Marshals will monitor entry/participant movement and spectator activity. Marshals will communicate with drivers about speed and remind them not to stop or slow down to wait for walking participants. Assist drivers with alternate routes, keep the parade pace and ensure the road is clear.

If you are interested in joining in the fun and supporting the community please email the Township's Funding and Community Events Coordinator.

Email Staff

Become a sponsor

Paid parade entertainers and bands that add extra special magic require additional sponsorship.

Your generous sponsorship will be highlighted on our website, social media posts, Facebook event page, newspaper advertisement, posters in Township facilities and around the community, and on the LED signs at Township Administration and West Lincoln Community Centre on the day of the parade.

If you are interested in becoming a sponsor, please email the Township's Funding and Community Events Coordinator for more information.

Email Staff

Holiday Market

The Township is also holding a special Holiday Market on the morning of the West Lincoln Santa Claus Parade.

Come out to the West Lincoln Community Centre, from 9 a.m. to 1 p.m. on November 28, to peruse a wide selection of quality products and creations from local vendors.

Become a vendor: If you would like to participate as a vendor please email the Township's Funding & Community Events Coordinator.

Email Staff